Our Story

Some things don't need reinventing.
Just remembering.

Long before toothpaste tubes and plastic bristles, people cleaned their teeth with something simpler: a stick, straight from the earth. No factory, no formula — just a plant with natural antibacterial properties, used the same way for centuries. It worked then. It still works now.

We didn't set out to invent something new. We set out to bring back something that got lost — replaced by products that are easier to manufacture and market, not necessarily better for you. Grov exists because we believe the simplest tools are often the ones worth trusting most.

Fewer ingredients, not more claims. A daily ritual, not a routine you dread. Products that respect your body and the planet, without asking you to choose between them.

We didn't just want to sell a stick from the ground — we wanted to make it fit into how you actually live. No sink required. No tube to pack. No trade-off between what's natural and what's practical.

This isn't about going backward. It's about noticing what already worked.